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Note publique d'information : The Routledge Handbook of Soft Power is the first volume to offer a comprehensive
and detailed picture of soft power and associated forms of public diplomacy. The terms
soft power and public diplomacy have enormous currency in media and policy discourse,
yet despite all the attention the terms remain conceptually ambiguous for analysts
of international influence. The consequence is that the terms have survived as powerful,
yet criticized, frames for influence. Divided into two main parts, Part I outlines
theoretical problems, methodological questions, the cultural imperative and the technological
turn within the study of soft power and Part II focuses on bringing the theory into
practice through detailed discussion of key case studies from across the Americas,
Europe, the Middle East, Africa and Asia. This innovative handbook provides a definitive
resource for students and scholars seeking to familiarize themselves with cutting-edge
debates and future research on soft power and will be of interest to those studying
and researching in areas such as international relations, public diplomacy and international
communication