Advertising media models / Roland T. Rust, 1986
Internet, http://www.rhsmith.umd.edu/marketing/faculty/profiles/rust.htm, 22-04-2002
Service marketing / Roland T. Rust, Anthony J. Zahorik, Keiningham, 1996
Site internet : https://www.rhsmith.umd.edu/directory/roland-rust ; consulté le 17.06.2020
Information trouvée : Roland T. Rust is Distinguished University Professor and David Bruce Smith Chair in
Marketing at the Robert H. Smith School of Business at the University of Maryland,
where he is founder and Executive Director of the Center for Excellence in Service.
He is also Visiting Chair in Marketing Research at Erasmus University (Netherlands)
and International Research Fellow of Oxford University’s Centre for Corporate Reputation
(UK).[...]He has consulted with many leading companies worldwide...