Trading up : with consumers want new luxury goods and how companies create them /
Micahel J. Silverstein and Neil Fiske with John Butman, 2005
https://en.wikipedia.org/wiki/Michael_J._Silverstein
Information trouvée : Michael J. Silverstein (born 1955) is an American business consultant and author.
He is an independent private equity investor and chairman of several startup enterprises,
including Coterie Diaper and Hand IQ